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Jacqueline Byrd, Ph.D.
Paul Lockwood Brown, MBA

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Business Leaders Endorse The Innovation Equation
 
This book is seasoned, incisive and practical. Like a Swiss Army Knife, it gives people access to the tools and wisdom required for innovation.

Richard J. Leider
Chairman, The Inventure Group
Co-Author, Repacking Your Bags and Whistle While You Work


The approach articulated in The Innovation Equation has provided The Cargill Global Organization Effectiveness Department with a powerful method to build innovation in individuals and groups at all levels throughout the company.

Organizational Effectiveness Team Members
Cargill


The Innovation Equation is a remarkable book. The thing that stunned me was how exactly "on target" it is for issues that we are grappling with right now. The book fills a critical need. Organizations are now preoccupied with continuous learning and continuous improvement just to survive. The critical competency is innovation. The Innovation Equation provides a straight forward way to increase innovation within an organization.

William Gjetson
Director Human Resources
Caterpillar Paving Products


The model is a quick, easy way to check out your approach to creativity. The creative innovative process is a balance of the intuitive and the rational. By working with the information in this book, you can discover, explore, learn and develop your own personal approach to creativity and innovation.
Creativity is accumulative. The more creative you are, the more you will be able to create!

Sue Eklund
Global Leadership & Learning
Seagate Technology


Practical in so many ways, this book should top your reading chart if you are at all interested in the business of being more innovative -- or coaching others here. I use the term "business" because innovation is no longer a soft skill, but one that drives organizational success. Leaders, consultants or anyone with a bent for enhancing innovation will find this book poignant and applications-driven. Because of what Byrd and Brown have done to make innovation more generously abundant with finer ingredients, the title of this book could almost be called The Innovation Recipe: New and Improved! My hats off to Byrd and Brown for their skillful treatment of a subject whose time has come and whose value is in the here and now.

Dr. Mitchell Kusy
Professor, Organization Learning & Development
University of St. Thomas, St. Paul, Minn.
Co-author, Fast Forward Leadership